Branding

So that the project has a professional edge, I need to have a brand name and logo for the presentation folder. So I have started to think about possible names for the company

allure (n): the quality of being powerfully and mysteriously attractive or fascinating

obnoxious (a): extremely unpleasant

odius (a): extremely unpleasant; repulsive

flaw (n): mistake; fault; weakness; shortcoming

despicable (a): deserving hatred and contempt

dreadful (a): causing or involving great suffering, fear or unhappiness; extremely disagreeable

As in the term 'savage beauty' I would like two words that juxtapose to reflect the juxtaposition within the patterns, that are immediately aesthetically pleasing but upon closer inspection are (to the person whose fear it is represented) repellant.

e.g. 'Dreadful Allure'